Do It Yourself Surfboards

This rad dude is an ex-NY City financier who opted to move to Huntingdon Beach, California, to run Pravda Surf - a company that helps surfers make their own surfboards, OC Weekly reports.

The company’s core business is providing a space where anyone who wants to make their own surfboard can walk in and do it themselves… The name “Pravda” means “truth” in Russian. “Most of our older customers associate the name with communism, while the younger ones just think it sounds cool,” he says. “But the idea is that communism, in the beginning, was about the serfs overthrowing the nobility, and everyone being equal, supposedly. And surfing is the same idea: everyone being equal in the water and sharing the waves together. Surfing has gotten so aggressive, but with Pravda, I’m trying to bring it back to its roots.”

Orange County Weekly

[via John Windsor]