The BBC has a detailed article about the drivers behind the fast fashion phenomenon:
Supermarkets are now challenging – and beating – High Street stalwarts when it comes to clothes sales. So, how did they turn cheap and cheerful into chic and stylish?
The latest Gucci-inspired dress? That’ll be down the aisle between the dog food and the baked beans.
Supermarkets have a long record of forcing their way into new markets and now stock everything from horse-riding equipment to DIY divorce kits.
But it is their fashion ranges that have really taken off. So much so, Tesco has now overtaken the High Street stalwarts Bhs and River Island as the ninth most-used clothing retailer in the UK, according to a new report by Verdict.
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