Your go-to source for new
ideas and inspiration

Today's Ideas

GE Seeks Ecomagination Team

GE Seeks Ecomagination Team

By Guy Brighton on June 13, 2006

n a wide-ranging interview in Harvard Business Review (June 06), General Electric CEO Jeffrey R. Immelt talks about the hybrid locomotive and other “imagination breakthrough” projects that will take the company into a new era of emissions reduction and energy efficiency.

Projects like the upcoming diesel-electric locomotive require a huge capital investment in R&D, and managing these projects is stretching GE’s legendary management team.

Fast Company Now

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

Comments

TOPICS:	Advertising, Branding & Marketing
TAGS:

About Advertise Contact Tips

PSFK Events

03.30.12
PSFK CONFERENCE NYC 2012
Battery Park. Museum of Jewish Heritage
Information / Order Tickets

Twitter Conversation

Browse by Date

2012: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2011: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2010: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2009: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2008: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2007: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2006: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2005: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2004: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Editor-in-Chief

Piers Fawkes

Managing Editor

Dory Carr-Harris

Design Director

Peter Surrena

Contributing Editors

Contributing Writers

All content is copyright their rightful owner. Republication of PSFK content should be properly credited (and linked to) as the source, including our URL: psfk.com. Consult other content owners directly about republication of their content.