Headscarf Activity at McQueen Show?

We apologise for this pointless but amusing article:  The guys at magazine Citizen K crawled even further up their own backsides and sought to take the attention away from McQueens menswear show in Milan by wearing a headscarf?  Sad that the only way they could think to grab attention was a headscarf,  just how you attract attention in a headscarf is beyond PSFK.  Their fashion director then proceeded to tell how he hates fashion week,  PSFK suggests a change of career perhaps?

Reuters Article