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h&m to launch new brand

By Piers Fawkes on June 21, 2006

An article in the Apparel Analyst suggests that H&M are planning to open a new lifestyle chain at a higher price point:

H & M says it will also open a new lifestyle store chain for women and men under a separate brand name and at higher price points. About 10 of these stores are planned to open in selected markets in 2007.

The Apparel Analyst

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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