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h&m to launch new brand

h&m to launch new brand

By Piers Fawkes on June 21, 2006

An article in the Apparel Analyst suggests that H&M are planning to open a new lifestyle chain at a higher price point:

H & M says it will also open a new lifestyle store chain for women and men under a separate brand name and at higher price points. About 10 of these stores are planned to open in selected markets in 2007.

The Apparel Analyst

Piers Fawkes

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Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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