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Has market has reached saturation point when Experts arrive on the scene telling you everything you already knew through your subscription to Vogue...

Simon King, London Denim
Simon King, London Denim on June 12, 2006.

Has market has reached saturation point when "Experts" arrive on the scene telling you everything you already knew through your subscription to Vogue and Nylon?  The best of the bunch in the denim market both take a radically different approach.  Denimology representing the scruffy guru you call when you need warp and weft details and  "I Love Jeans" the intelligent shop assistant who likes all of the products she sells.  So next time you want to buy a pair of Bootcut, Skinny, Cigarette, Straight, Baggy, Boyfriend, Girlfriend, Fussed up, Fussed down threads and you’re confused by the array on offer (We counted over 20 brands in Harvey Nichols London and 30 in Bloomingdales on our last visits!) you know where to go:

Denimology

I Love Jeans . COM

Thinking...