Vogue’s Dolly Jones reports that Asprey have selected ex-Paul Smith creative director Hakan Rosenius to take charge of all aspects of design and marketing for the brand.
Asprey (One of the Queens Jewelers) ever so publicily re-launched itself as a complete luxury lifestyle brand a couple of years ago introducing ready to wear and accessories to their already legendary jewelry lines. But have so far ever so publically not managed to create that inspirational twinkle which defines a true luxury lifestyle brand. Rosenius has a big job on if the owners dreams of creating another British luxury lifestyle brand are going to be successful. If you think we’re being a bit harsh look at the confused jumble of the front page of their website.