Online Shoot Spotting Competition


We’ve started spotting fashion shoots everywhere! Like found art they appear in front of us in the most bizarre places.The purpose of a fashion shoot...

Simon King, London Denim
  • 23 june 2006

We’ve started spotting fashion shoots everywhere! Like found art they appear in front of us in the most bizarre places.

The purpose of a fashion shoot is to create a visual narrative which communicates a look, a style evokes a feeling within the viewer. The best fashion shoots I’ve been involved with had a core vision which the photographer, hair, make-up, stylist and model all bought into. But how does this vision change when online?

We’re starting to compile a list of the very best online fashion shoots. Next its over to YOU to suggest others. Our only criteria is that you give us a paragraph why you have recommended them to the list. Next week this will become a masthead item for the next couple of months. We’re so interested in the development in this area that we’re persuaded London Denim to give a pair of jeans to the person who suggests the shoot which in our view is the most outstanding of the month!

We’ve identified three types of online shoot so far,  here are some examples:

The Collaborative Photoshoot.

Photoshoots are by nature a collaboration but the online medium allows photo shoots to become global collaborations with a cast of millions. We think the shoot that has made best use of this multi-media medium to re-invent the photoshoot so far is the Moving Fashion project at Nick Knights Showstudio.

Moving Fashion – Glen Luchford taking Gemma Ward under water, Sam McKnight’s washing line Galliano Wrap, Lily Cole giving her personal life insurance broker a heart attack by climbing without supports and Snoopy dressed in Miu Miu dancing to the Pet Shop Boys are only a few of the wonderful visions moving fashion presents us with.

Moving Fashion

Traditional Photoshoot mixed into Multi-Media

Take a traditional photoshoot and bring it to life online is what Lee at has been doing for some time. It looks like the rest of the world loves what he is doing with everyone everywhere now reading Hintmag but when will they catch on?

Hintmag’s latest offering Rapture is nothing short of the most perfect example of how a traditional glossy photoshoot should be taken into a multi-media environment. This fusion of all media types titillates the scenes and is online photoshoots at their best. The visual treat is coupled with interaction in finding the moving part which enables you to move through the shoot. Go to the Hintmag front page and click on rapture. LOVE the soundtrack by Robot.


The Found Art Photoshoot

OK so this is a bit of a weird one but stay with us. Every day we are bombarded with images from the web, we look through flicker then when looking at models cards, stylist websites we find pictures which we view in succession which have a direct relationship with each other, a story evolves, sometimes this story is in your own mind sometimes it comes because of the common root of the pictures. I found this one and it moved me.

Corrine Day is perhaps the most honest fashion photographer of our time even though she’s not been active in the fashion field for the past 10 years. Go to this page, look at the photos down the left hand side then the three photos in the middle from left to right ending on Kate Moss. We challenge you not to be moved.

Corrine Day

We’re really looking forward to seeing your suggestions.  Please eMail them to:


How Indiegogo Is Becoming An Adult Product Destination

Home Yesterday

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

Automotive Yesterday

Slick GPS Navigator Gives Directions To Moped Riders

This small, round device attaches to a sideview mirror to display maps for safer traveling


Get PSFK's Related Report: Future of Automotive

See All
Home Yesterday

A Clock That Beautifully Manages Your Information Overload

The wall-mounted timekeeper is made to help people maintain focus and stay up to date with their appointments

Arts & Culture Yesterday

Performance Piece Blends Dancers Into Folds Of Light

The work provides commentary on the increasing connection between programmed and analog dimensions

Related Expert

Peter Semmelhack

Internet of Things, Mobile, Data

Design & Architecture Yesterday

Design Firm Adapts Childhood Homes For Unemployed Young Adults

The studio has unveiled three prototypes of transformed living spaces for people forced to move back in with their families

Health Yesterday

These Chocolate Squares Claim To Reverse The Aging Process

A group of researchers from Cambridge University have developed a candy bar that promises to give you a youthful glow

Cities Yesterday

Food-Producing Architecture Competition Seeks To Better Feed Cities

A design challenge in Copenhagen highlights the need and beauty of urban farming


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 21, 2016

Everything I Know About Leadership I Learned Teaching 7th Grade Math

Bree Groff, Managing Director at NOBL NYC, shares her secrets for knowing your employees and enabling a team

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Health Yesterday

Wearable Monitors Sun Exposure To Prevent Sunburn

The clip monitors UV rays to make sure you're not receiving too much sunlight

Op-Ed Yesterday

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

Culture Yesterday

This Exhibition’s Crowning Jewel Is An 18k Gold-Plated Toilet

The piece, titled 'America,' is meant to raise questions about the country's wealth inequality

Culture Yesterday

Match Up With Dates On Tinder Based On Your Music Preferences

A new partnership with Spotify lets people pair up based on shared tastes in artists

Entertainment Yesterday

Capture, Cut Up, And Configure Your World In 360 Degrees

To meet a booming 360 and VR video-capturing industry, a multimedia software company bolstered its media editing suite for 360-video creation


Future Of Work
Cultivating The Next Generation Of Leaders

Advertising Yesterday

These Trucks Drove Around In Circles For 24 Hours To Keep Time

The giant ticking clock was created by 14 Scania vehicles in a deserted airfield

Advertising Yesterday

Buy Movie Tickets Directly From Your Facebook Profile

The new feature is part of a campaign from Fandango to further imbed social media into the ticket vendor's digital presence

Asia Yesterday

Co-Working Space Brings The Calming Atmosphere Of Nature Indoors

An architectural firm in China has designed a new type of shared office that prioritizes the natural environment

No search results found.