Option A Home That’s Not For Sale (Yet)

Love this trend-spot by Springwise: the Igglo site lets people ‘pre-order’ houses that aren’t yet for sale:

The Finnish company has photographed every building in Helsinki, with more towns to follow, and combines these photographs with satellite images and maps. Every property is listed, not just those that are currently on the market. (Their tagline is: “Your house is already on Igglo.”)

Potential buyers can earmark a building, street or neighbourhood they’re interested in, and post offers online. This lets potential sellers find out how desirable their property is, even if they weren’t actively considering selling. Buyers also receive an alert when a property in their earmarked building or area comes up for sale.

Igglo
Springwise: Real estate 3.0: selling houses that aren’t for sale