Comments on: Print Is Where Words Go To Die http://www.psfk.com/2006/06/print_is_where_.html Good Ideas Report Sat, 20 Mar 2010 18:35:00 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Hashem Bajwa http://www.psfk.com/2006/06/print_is_where_.html/comment-page-1#comment-2008 Hashem Bajwa Tue, 30 Nov 1999 00:00:00 +0000 #comment-2008 <p>Some agencies think they are cool to launch their own blog, but unless they are offering an opinion, a viewpoint and are doing it regularly then its a waste and just as bad as a corporate attempt to "get into new media" with a blog of their own.</p> <p>If an agency is going to do a blog they should do it because there is an idea, a theme and a point of view they want to share. And then they need to post to it regularly and with depth and something different.</p> <p>It should also talk about more than their own creative work!</p> <p>Otherwise why would anyone pay attention if you're not offering up something useful?</p> <p>Walk the talk.</p> Some agencies think they are cool to launch their own blog, but unless they are offering an opinion, a viewpoint and are doing it regularly then its a waste and just as bad as a corporate attempt to “get into new media” with a blog of their own.

If an agency is going to do a blog they should do it because there is an idea, a theme and a point of view they want to share. And then they need to post to it regularly and with depth and something different.

It should also talk about more than their own creative work!

Otherwise why would anyone pay attention if you’re not offering up something useful?

Walk the talk.

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