June 13, 2006

Queens Of Innovation

by Piers Fawkes

Business Week carries an interesting section this week called Inside Innovation and names 25 leaders who are bringing innovation to their companies. Five of them are profiled:

  • Marissa Mayer - Google’s sergeant major of ideas. Delving down from within the organization and heaving them to the top in ten minutes or less.
  • Ivy Ross - Electifies the team at Old Navy with ideas and experience from the real world. Also reads PSFK(!)
  • Claudia Kotchka - Not too sure what she really did at P&G as her profile was rather ambiguous. Probably breaks down walls between departments, then pokes her head through the gap and shouts, “How shall we kill Method today?”
  • Sam Lucente - Gets close to HP consumers through ethnography then translates coinsumer needs not in design-speak but in business requirements.
  • Amy Radin - Driving innovative Citigroup products by concentrating on a small group of great ideas.

Business Week

Article categories: Advertising & Branding, Work & Business

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5 Responses to “Queens Of Innovation”

  1. Guy brighton
    Posted from: 66.151.115.66

    June 13th, 2006 at 6:15 pm

    Some other thoughts on the In Innovation issue

  2. Guy Brighton
    Posted from: 66.151.115.66

    June 13th, 2006 at 6:15 pm

    here: http://www.peterme.com/archives/000747.html

  3. Anonymous
    Posted from: 216.93.243.2

    June 13th, 2006 at 6:16 pm

    Queens Of Innovation

    Business week profiles 5 innovation leaders. Here’s PSFK’s breakdown.

  4. csven
    Posted from: 69.37.231.23

    June 13th, 2006 at 10:46 pm

    I’m still wondering if Kotchka took the credit Cathy Rings would have received had she remained at P&G. I don’t know, but the timeline I’ve seen posted in articles about Kotchka leaves serious doubt in my mind.

    If you google “Cathy Rings” you should find a PDF to a marketing paper (”Consumer Encounters”) written prior to 2000 which is when P&G supposedly started doing these things. Only Rings was using the technique at P&G years earlier (the example cited during our training was the new “no-drip” design for detergent bottles).

    I’m not saying Kotchka didn’t originate the ideas. Nor am I saying Kotchka isn’t an impressive, forward-thinking executive. I am saying that it sounds to me like P&G is applying a little spin to the story. If Rings deserves some credit for the ideas she introduced at P&G prior to departing, they should give credit where credit is due in my opinion.

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