Rooney

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This Nike ad has been causing a little bit of controvesy over here in the UK. Some newspapers have said:

‘Consider this repulsive poster carefully. Rooney’s face and upper body are smeared with what looks like blood in the shape of the cross of St George. His mouth, with two disjointed fangs, is wide open in a yell of hatred and wild aggression. This is a depiction of primitive, violent man – a bloodthirsty barbarian lifted from the dark ages.’

We thought we’d post it up on PSFK and see what you guys thought about it. Great advertising or aggressive, offensive and opportunistic? Click below to vote

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Comments (2)

  1. i think the ad is great, it is aggressive in a good way. if it was for any other company i think it would be a desperate attempt at getting noticed, but by nike, it displays passion and energy. good stuff

  2. I think it’d be a good ad for any like-minded sporting goods company.