Your go-to source for new
ideas and inspiration

Today's Ideas

Shigeru Miyamoto Interview

Shigeru Miyamoto Interview

By Guy Brighton on June 21, 2006

There’s a fascinating interview with Nintendo top dog about innovation and keeping his brand ahead of the others over at Digital Trends magazine. Here’s an extract:

The problem is that people forget that to move forward, you have to change and innovate. No one is trying to grow the overall audience of people playing games… that essential base of fans who are the heart and soul of the industry. Targeting the same people over and over won’t get you anywhere. You have to expand your horizons.

Gaming Legend Shigeru Miyamoto Speaks – Featured Article – Digital Trends:

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

Comments

TOPICS:	Advertising, Branding & Marketing
TAGS:	branding

About Advertise Contact Tips

PSFK Events

03.30.12
PSFK CONFERENCE NYC 2012
Battery Park. Museum of Jewish Heritage
Information / Order Tickets

Twitter Conversation

Browse by Date

2012: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2011: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2010: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2009: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2008: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2007: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2006: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2005: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2004: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Editor-in-Chief

Piers Fawkes

Managing Editor

Dory Carr-Harris

Design Director

Peter Surrena

Contributing Editors

Contributing Writers

All content is copyright their rightful owner. Republication of PSFK content should be properly credited (and linked to) as the source, including our URL: psfk.com. Consult other content owners directly about republication of their content.