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Snickers Uses Skater As Blogger

Snickers Uses Skater As Blogger

By Guy Brighton on June 18, 2006

Snickers has hired a blogger called Jake Levine to run a blog called The Rover. Jake will spend a year as a brand ambassador for Snickers and Burton in an effort, AdRants reports, to “smartly reach an audience immune to traditional media.”

The Rover Blog
Adrants » Snickers Hires Blogger to Reach Sk8ter Dudes

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Guy Brighton is a regular contributor to PSFK.

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TOPICS:	Fashion
TAGS:	Online Marketing

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