June 18, 2006
Snickers has hired a blogger called Jake Levine to run a blog called The Rover. Jake will spend a year as a brand ambassador for Snickers and Burton in an effort, AdRants reports, to “smartly reach an audience immune to traditional media.”
The Rover Blog
Adrants » Snickers Hires Blogger to Reach Sk8ter Dudes
Inspiration to make things better.
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