Chris Anderson points to an article on Brookson that looks at the American beer industry and looks at how niches (craft beers) can be mined today as much as the hits (Bud).
So the real goal of craft brewers appears to be overcoming the “economics of scarcity.” This may mean creating new models of distribution. Maybe it’s time to revisit self-distribution again or consider pooling resources to create craft specialty distributors. Many such attempts have failed in the past but maybe the business world would be more accepting of them in today’s climate. Certainly Stone Brewing seems to be making this idea work.
Brookston Beer Bulletin / The Long Tail Applied to Craft Beer
Related PSFK Articles
Interview With Chris Anderson, Longtailier
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