urban outfitters slip on cutting edge of fashion

USA Today looks at the why Urban Outfitters move to keep on-trend, left them behind:

Much of the blame for the poor performance stems from what the company says was a “tectonic shift” in women’s fashion. After a decade of wide skirts and short, fitted shirts — think triangles — the hot, yet controversial new look became pencil-thin pants and skirts and big tops. Urban Outfitters says the move to an “inverted triangle” was embraced by some “early adopters” but shunned by others.

The company makes no apologies for staying on top of the trends. “We should be fashion forward,” says Urban Outfitters CFO John Kyees. “That’s who we are.”

USATODAY.com – A slip on cutting edge of fashion: