The London Underground plans to replace the large posters on platform walls with projections of moving ads. The BBC says:
Like a scene from science fiction movie Blade Runner set in Victorian England, giant advertisement films are to be beamed on to London Underground platform walls.
Replacing posters on the walls opposite the platforms from the start of next year, the advertisements will be shot across from projectors installed above passengers’ heads.
Commenting, the Londonist said:
They may as well stop making science fiction right now. The future has finally arrived. The main difference between this evolution and the television is that buying a TV is optional and it comes with a very clever piece of tech called an off button… You know we can’t escape so you’re going to ram your crap down our throats.