Using Widgets In Marketing

Rohit Bargava has some interesting thoughts on using widgets in your marketing:

With Apple, Firefox and Typepad all using widgets as a way of enhancing user experiences, these growing mini-apps are also representing a great new marketing opportunity that some companies are already starting to take advantage of. Typepad’s array of widgets are offered by companies that are primarily trying to increase their share of voice in the crowded market of social networking sites.

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