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Viewers Don’t Trust TV Ads

Viewers Don’t Trust TV Ads

By Piers Fawkes on June 6, 2006

A poll in the UK shows that less than 15% of TV viewers trust the messages given in TV ads, the Guardian reports:

Of 4,000 viewers questioned, around one in eight said they agreed with the statement “the commercials shown on ITV are truthful and accurate”. Around half neither agreed nor disagreed, with one-third saying they disagreed.

MediaGuardian.co.uk | ‘Trust me, I’m an advertiser’

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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