June 6, 2006
A poll in the UK shows that less than 15% of TV viewers trust the messages given in TV ads, the Guardian reports:
Of 4,000 viewers questioned, around one in eight said they agreed with the statement “the commercials shown on ITV are truthful and accurate”. Around half neither agreed nor disagreed, with one-third saying they disagreed.
Inspiration to make things better.
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i think i saw a report that advertisers fall somewhere between politicans and telemarketers on the trustworthy scale…
June 6th, 2006 at 3:12 pm