Adding A Window Of Sparkle

Lots of Italian fashion houses are turning to fine jewelry to add glitter to their store windows and sparkle to their bottom lines.

Giorgio Armani, Gucci, Versace and Bottega Veneta are all looking to become major players in the fine jewelry category by creating gold pieces based on
iconic motifs, such as Medusa heads and horse bits. The brands are undeterred about competing in an arena dominated by brands such as Harry Winston, Cartier, Tiffany & Co., Bulgari and Chopard.

WWD

Words: Amanda Gore