July 31, 2006

American Apparel Launch Newspaper & Radio

by Henry Lambert

Julio
As first reported in fashion.psfk last month American Apparel has released its very own newspaper and online radio station, Viva Mexico City. The newspaper is available from most American Apparel stores and features stories that tie in to the American Apparel brand. The current issue, Julio, contains articles on a homeless man winning a design competition, the truth about buttock surgery, and the Border Film Project.

The website contains details of the newspapers stories alongside a soundtrack to the month selected by DJ Tedward or Gay Beach fame. The whole package is well worth checking out.

Article categories: Advertising & Branding, Fashion, Media & Publishing

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