Having done well as an anti-Shiela beverage in Australia, Coca-Cola are planning to launch their men’s-real-taste-no-cal-brew CocaCola Zero. Slashfood says:
Coke Zero is, if you haven’t had it, a calorie-free soda that is meant to taste more like regular Coke and fill a gap in the marketplace left by Diet Coke, which some perceive as a girly product.

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