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BMW Says No To Blog Campaign

BMW Says No To Blog Campaign

By Piers Fawkes on July 10, 2006

BMW have pulled their campaign that ran across various high profile blogs a month before it should have ended. BMW told bloggers:

Due to sudden budget cuts, we will be truncating the BMW *Brand* campaign

Bloggers PSFK spoke to suggested that it might have something to do with the fact that the “creative sucked”. PSFK wonders if it reflects the fact that for brands to work effectively with blogs they need to go beyond the banner.

At BMW We Say No Campaign

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS:	Advertising, Branding & Marketing, Automotive, Web & Technology
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