Ad-riddled Business Week Online hosts BW’s Best Global Brands report for 2006. We normally are a little wary of these things as they often seem to be more of a PR exercise for some ancient branding agency – but saying that, this top 100 seems pretty insightful. Seeing Toyota, Nokia and BMW in the top 20 reflects how the nimble are succeeeding.
2006 2005 Brand Change In Value
1 1 Coca-Cola -1%
2 2 Microsoft -5%
3 3 IBM 5%
4 4 GE 4%
5 5 Intel -9%
6 6 Nokia 14%
7 9 Toyota 12%
8 7 Disney 5%
9 8 McDonald’s 6%
10 11 Mercedes-Benz 9%
11 12 Citi 7%
12 10 Marlboro 1%
13 13 Hewlett-Packard 8%
14 14 American Express 6%
15 16 BMW 15%
16 15 Gillette 12%
17 18 Louis Vuitton 10%
18 17 Cisco 6%
19 19 Honda 8%
20 20 Samsung 8%
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Good post!!
http://www.ggcr.info/sitemap.htm
July 30th, 2006 at 11:52 am
Yeah, right. Forget the coke. You’re drinking the koolaid.
Questions:
1. How much money did YOU spend on any of these brands last year?
2. Now, why aren’t any of the brands you DID spend money on listed here?
3. If it wasn’t some brand agency that was behind this list, how come the same brands show up on the list, year after year after year, when the brands YOU are buying are changing every year?
4. Who is out of touch with who, and why is it you?
August 4th, 2006 at 9:01 am