BW: Best Global Brands

Ad-riddled Business Week Online hosts BW’s Best Global Brands report for 2006. We normally are a little wary of these things as they often seem to be more of a PR exercise for some ancient branding agency – but saying that, this top 100 seems pretty insightful. Seeing Toyota, Nokia and BMW in the top 20 reflects how the nimble are succeeeding.

2006 2005 Brand Change In Value
1 1 Coca-Cola -1%
2 2 Microsoft -5%
3 3 IBM 5%
4 4 GE 4%
5 5 Intel -9%
6 6 Nokia 14%
7 9 Toyota 12%
8 7 Disney 5%
9 8 McDonald’s 6%
10 11 Mercedes-Benz 9%
11 12 Citi 7%
12 10 Marlboro 1%
13 13 Hewlett-Packard 8%
14 14 American Express 6%
15 16 BMW 15%
16 15 Gillette 12%
17 18 Louis Vuitton 10%
18 17 Cisco 6%
19 19 Honda 8%
20 20 Samsung 8%

Best Global Brands