menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Bye Bye Polo

It’s the end of the road for Polo Ralph Lauren’s newly reacquired Polo Jeans Co. due to lack of sales. After an exhausting court battle...

Simon King, London Denim

It’s the end of the road for Polo Ralph Lauren’s newly reacquired Polo Jeans Co. due to lack of sales. After an exhausting court battle with the previous owners of the Jeans’ license, Jones Apparel Group, the Ralph Lauren Company successfully bought back the rights to the denim brand and is now planning to expand the parent company with a new line of upscale denim products. Among other things, these new jeans will feature a significantly higher price tag.

Polo

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth