Cadillac’s New Ad Campaign Launches
Leftlane News reports today on the new marketing campaign for Cadillac. Gone is the "Break Through" tag line. It’s being replaced by "Life. Liberty. And the Pursuit." Cadillac hopes to spin the message to a younger demographic, which it has been on a crusade of for the better part of the last 15 years.
Leftlane has a few images of what looks to be print ads. These have the look of comps rather than finished pieces. The website at this point shows no connection to the new campaign. The photos do seem to have a resemblance to the current Jaguar campaign.
Recent Articles By Dave Pinter 
Dave Pinter is a senior editor at PSFK and focuses on automotive, design and retail news. Dave is a New York based concept designer. He's written and contributed photography for PSFK targeting retail design and branding, automotive marketing and design, and the NYC creative culture scene.
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| TOPICS: | Advertising, Branding & Marketing, Automotive |
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