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Cinzano To Launch Wine Mixer Drink

Cinzano To Launch Wine Mixer Drink

By Piers Fawkes on July 11, 2006

Cinzano is to launch a fortified wine-mixer drink in the UK targeted at 18- to 30-year-old women called Spritzz Up. Checkout magazine tells
us:

Cinzano says consumers should fill a large wine glass with ice, half fill with Spritzz Up and top up with tonic or lemonade… It is slightly fortified with an alcohol by volume level of 14.5%.

Fill it to the top – and hold the tonic, barman!

Cinzano launches new wine mixer drink – Product News – Checkout

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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