Cocky Fashion Awards


SubUrban Brands INC, Owners of White Boy, Mash Culture Lab, and White Boy Girl (sounds like a thai massage parlor) and the mesmerizing tag line...

Simon King, London Denim
  • 24 july 2006

SubUrban Brands INC,  Owners of White Boy,  Mash Culture Lab, and White Boy Girl (sounds like a thai massage parlor) and the mesmerizing tag line ‘Don’t wear a brand, brand yourself with what you wear’ announced they are founding yet another Fashion Awards event "Get Cocky Awards".

Business Wire quotes "The moment AGW approached us with the Get Cocky Awards idea, we knew that it provided an ideal opportunity to reach New York’s most influential consumers," said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. "We are committed to executing the most effective marketing strategies available to us and we believe that this out-of-box initiative will continue to establish us as a global fashion company."

PSFK says "We love the links to your investor pages and your wall street listings off your websites and press releases, your machiavellian world domination plans and can’t wait to see how this out of the box initiative works out especially how it will roll out globally,  say in London, Paris, Rome and Berlin!"

Is PSFK a winner?  Well not this year,  perhaps next.

Business Wire Article
SubUrbans Share Price
Get Cocky Awards
Get Cocky – With Links to White Boy, White Girl etc.

PS.  PSFK notes that Lee Carter editor for is up for one of these.  Vote Here


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