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Fast Ads

Fast Ads

By Guy Brighton on July 11, 2006

Bilnk and you might miss them…

Advertisers are now trying to populate the few seconds between the normal ads and when a TV programme starts. Why? Well, DVR services like TiVo usually start taping again a couple of seconds before a show starts.

Honda has tried one for its new Fit hatchback but seriously, trying to dupe the viewer into watching your ads is no way to sell – tut tut tut

Recent Articles By Guy Brighton

Guy Brighton is a regular contributor to PSFK.

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TOPICS:	Advertising, Branding & Marketing, Automotive, Entertainment, Media & Publishing
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