Gawker Drops Yahoo, Gets Its Google Adsense On

Gawker chap Nick Denton has announced on his blog that a deal where Gawker content is syndicated on Yahoo! has come to an end. He says that Yahoo! people don’t get Gawker attitude. ND says:

The bald truth is that the deal, which we announced in November, garnered way more attention than we expected, but less traffic. A few new readers probably discovered Gawker, or one of the other four sites that we syndicated to Yahoo. I doubt many of them stayed. Yahoo has a mass audience; Gawker appeals to a peculiarly coastal, geeky and freaky demographic. And these people are more likely to come to our sites through word of mouth, or blog links, or search engine results, or Digg, not because of a traditional content syndication deal.

Meanwhile, their experiment with Google Adsense seems to have been a success:

We were already placing Google Adsense text links, under relevant posts, on Gizmodo’s front page. Encouraged by the performance of this test, we will be rolling out this deeper Adsense integration across other sites.

Expect this and every other blog network wannabe to follow suit, like, tomorrow.

Nick Denton: Parting company with Yahoo