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Its not often that PSFK comes out guns blazing but its not every day that we read the best new glossy fashion mag we’ve read...

Simon King, London Denim
  • 13 july 2006

Its not often that PSFK comes out guns blazing but its not every day that we read the best new glossy fashion mag we’ve read in years.  Remember Wallpaper and how in the first few issues it was the hottest mag ever,  well take a look at Sleek.

Sleek magazine launched issue 11 this month and sent a copy into PSFK’s London office.  Initially we thought that a mag published in German and English would be too uptight for us to get into but somehow the editors have managed to push this fact to the background by filling it with the most amazing art and fashion content we’ve seen in quite a while.   For example have you heard about the 200 ft long pink stuffed bunny rabit art installation on the hilltops of Northern Italy?  Neither had we!!

But fashion.psfk.com is about fashion and it’s the fashion pages which stopped us in our tracks,  an honest approach to creative direction is felt though all of the shoots,  this coupled with the best model casting we’ve seen since the early days of ID and The Face.  Also deserving of a mention is the use of landscape in page layout which presents the stories in a widescreen format.

Finally a message to those at Sleek,  can you send us the back issues,  we want MORE and we want it NOW!!

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