Duff, the Olsen Twins, The Sprouce Twins: These kids are not only influencing future generations with their films but now aim to become lifestyle leaders by launching their own fashion and lifestyle brands. Associated Press report that the Olsen Twins, Duff and a host of other growing up child stars are starting to make long term plans on cashing in on their media presence. Indeed Duffs manager reckons her brand could be worth $2bn within 3 years. PSFK wonders if her Berkin bag can hold that much?
Also worth re-checking our article Death of the Designer – Hello Celebrity Designer
PSFK has been following this trend for some time now and would like to look to produce a global overview of all celebrities turning themselves into brands. Alas we don’t have time for such a large undertaking – DO YOU? If so and you’d like to take on this project with some guidance from PSFK please let us know.