July 30, 2006
Interview With Bouncing Balls 2 Maker
After the now-famous ‘Balls‘ TV commerical that Sony created to promote their BRAVIA TV brand, Sony are trying to surpass the iconic ad with a new commercial called ‘Paint’ - and engaging the blogging community while they try to film it. PSFK’s IF! caught up with Sony Europe’s Senior VP Marketing Communications, David Patton, to explain the strategy behind the campaign.
IF!
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