Levi’s goes organic

Levi’s is set to launch a new line of environmentally friendly denim this November. “Levi’s Eco” will be made from 100% organic cotton and all external packaging will be made from organic fabric or recycled paper and printed with soy-based ink. The new line will be accesorized with a few subtle hints toward the ‘green’ image including an embroidered lower case “e” and naturally colored “Levi’s” tab.

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