Piers At AAAA’s Account Planning Conference

4 comments

Hello readers. I need some suggestions.

OK, so somehow I’ve got myself running a ‘breakout session’ at the AAAA’s in Miami on Tuedsay 25th. What happens, is that attendees can choose from 5 sessions and one of my competitors turns out to be Russell Davies. I’m still wondering what to talk about so (before I realised Russell was my arch-rival ;) I phoned him and asked him for some advice. Be entertaining, he told me. And why not ask the readers to suggest what I should talk about.

(It’s either good advice or a cunning plan to ruin me…).

So here I am.

If you are attending (or even if you aren’t), what would you want Piers Fawkes, trends/blogging fellow to talk about? What would be useful to you? How could I run the session?

I appreciate any suggestions. Leave them in the Comments box and I’ll respond. Anyone who suggests a live video link to Russell’s session gets banned from the site. ;)

You're reading PSFK.

Inspiration to make things better.

Comments (4)

  1. What: Trends - a fool’s gold business.

    How: tell them and they forget, teach them and they’ll remember, involve them them and they will learn.

    (Ripped from big bad Ben Franklin)

  2. How about you talk about idea-generation and sparking innovation? Get them involved in a live idea-generation- leave them energized, refreshed.. and exhausted.

    After all-they’ve also gotta learn how to set new trends ;)

  3. how about “how the internet has changed trendspotters from ’spotters’ into creators and promoters?”

    a guy who'll be there...
  4. I didn’t realise we were on at the same time. Why don’t we join forces or something?