July 3, 2006

Product Placement For Blogs

by Guy Brighton

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PayPerPost.com links up bloggers with advertisers who want to promote their product or service. If you’re a blogger you basically choose from the list of advertisers products and how they want their product mentioned, and hey presto you get paid for it.

Like it or not, it’s happening - this is just a transparent service.  Although, if you’re a blogger with a readership you care about, surely you wouldn’t sell posts for a couple of bucks?

BusinessWeek article link

Article categories: Advertising & Branding, Media & Publishing, Web & Technology

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