The UnCoolHunter

Argentine PSFK contributor Hernando Gómez Salinas has launched a site called the Uncoolhunter.com – a look at the odd, strange and down-right intriguing. We don’t know if Hernando chose to launch this site after suffering our edit-amends to his Spanglish for too long – but he seems to know be concentrating on finding ‘no-trends’.

The site manifesto says:

Someone asked Dalí. What’s fashionable?
And he answered; “What is out of fashion”.
Taking into account this postulate a group of observers intend to
glimpse a vanguard in the anti global no trends.
Our goal is to observe everyday life and point out the uncool circuits,
the anti hegemonic culture.
From an objective and sharp look of the no trends, we want to make this
“off” culture known because it is left aside by what it seems to be
emergent.

Good luck, the fella!

Uncoolhunter.com