July 5, 2006

Tuangou

by Piers Fawkes

Chinese stores are being hit by mobs of customers who are engaging in a spot of Tungou, or team buying. Shoppers are coordinating times to hit stores using the web. The shoppers turn up en-masse and demand discounts – and often store owners concede! Sites such as www.51Tuangou.com and www.teambuy.com.cn provide forums for shoppers to meet and plan their next target.

[via Economist]

Article categories: Luxury, Retail, Trends

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