menu

Urban Spam, Our Thoughts

Advertising

We wanted to give you some background to the little video we published yesterday on YouTube.

Piers Fawkes, PSFK
  • 20 july 2006

We wanted to give you some background to the little video we published yesterday on YouTube.

We first started to become aware of a concern of a growing interference by advertisers in our personal space when we watched Graham Hill of Treehugger present at the Future Marketing Summit in NYC in February. Graham talked about the ‘End Of Inbetween’ at the FMS as a negative trend and covered the rise of omnipresence in marketing messages.

A couple of months later, British marketing guru Russell Davies started using the term ‘Urban Spam’ on his blog. We haven’t asked Russell where he got the term from – but we remember a specific post where he questioned why an ad had to be wrapped around his morning coffee. He has a special category now for posts on his blog about Urban Spam.

So, from that point on, we monitored this concept of outdoor interruption that the ad industry seems to think so sexy. Don’t get us wrong – right time, right place, relevant message – it works a treat and people ‘get it’ and appreciate it.

But there seems to be an opposing view with the public & press to that of the advertising industry. Two weeks ago New York’s AM Newspaper complained about the rise of Advertecture and this has been echoed in the blogs for a while.

On the PSFK tour of ad agencies, we felt execs were a little unaware by the trend when we presented the idea of ‘The End Of Inbetween’ . Last week on the tour, Martin at SS+K asked if the ad industry realized that this was a growing feeling – and although we wanted to say yes, the answer was no.

So the film is our wave of the flag. A warning. It’s something we hope will start a conversation, a discussion, a debate, better advertising.

Advertising
Trending

How Indiegogo Is Becoming An Adult Product Destination

Retail
Home september 23, 2016

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

Automotive september 23, 2016

Slick GPS Navigator Gives Directions To Moped Riders

This small, round device attaches to a sideview mirror to display maps for safer traveling

Trending

Get PSFK's Related Report: Future of Automotive

See All
Home september 23, 2016

A Clock That Beautifully Manages Your Information Overload

The wall-mounted timekeeper is made to help people maintain focus and stay up to date with their appointments

Arts & Culture september 23, 2016

Performance Piece Blends Dancers Into Folds Of Light

The work provides commentary on the increasing connection between programmed and analog dimensions

Related Expert

Joe Fernandez

Advertising, Publishing, Technology

Design & Architecture september 23, 2016

Design Firm Adapts Childhood Homes For Unemployed Young Adults

The studio has unveiled three prototypes of transformed living spaces for people forced to move back in with their families

Health september 23, 2016

These Chocolate Squares Claim To Reverse The Aging Process

A group of researchers from Cambridge University have developed a candy bar that promises to give you a youthful glow

Cities september 23, 2016

Food-Producing Architecture Competition Seeks To Better Feed Cities

A design challenge in Copenhagen highlights the need and beauty of urban farming

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Health september 23, 2016

Wearable Monitors Sun Exposure To Prevent Sunburn

The clip monitors UV rays to make sure you're not receiving too much sunlight

Culture september 23, 2016

This Exhibition’s Crowning Jewel Is An 18k Gold-Plated Toilet

The piece, titled 'America,' is meant to raise questions about the country's wealth inequality

Culture september 23, 2016

Match Up With Dates On Tinder Based On Your Music Preferences

A new partnership with Spotify lets people pair up based on shared tastes in artists

Entertainment september 23, 2016

Capture, Cut Up, And Configure Your World In 360 Degrees

To meet a booming 360 and VR video-capturing industry, a multimedia software company bolstered its media editing suite for 360-video creation

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Advertising september 23, 2016

Buy Movie Tickets Directly From Your Facebook Profile

The new feature is part of a campaign from Fandango to further imbed social media into the ticket vendor's digital presence

Asia september 23, 2016

Co-Working Space Brings The Calming Atmosphere Of Nature Indoors

An architectural firm in China has designed a new type of shared office that prioritizes the natural environment

Retail september 23, 2016

Live Beacon Simplifies Cloud Sharing For Businesses

The battery-powered device and smartphone app allow anyone to send location-specific content without the hassle of code or hardware

No search results found.