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What Makes The Perfect Fashion Brand?

What Makes The Perfect Fashion Brand?

By Piers Fawkes on July 13, 2006

fashion.psfk was curious about what makes the perfect fashion brand. So, they cornered three of the UK’s most fashion forward thinkers for the answer: Craig Spellar one the designers behind hip London brand and retail experience Harriet’s Muse, Nikki Rowntree the straightest talking fashion PR you’ll ever meet, Jo Phillips one of the most sought after UK stylists until she was seduced by the world of print and founded the uber-cool Cent magazine and asked them each 1 simple question.

fashion.psfk : What Makes The Perfect Fashion Brand?

Piers Fawkes

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Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS: Advertising, Branding & Marketing, Fashion
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