July 14, 2006

WTF? Are Harris Pollsters For Real?

by Piers Fawkes

A nationwide Harris Poll of a whole 2,351 U.S. adults surveyed online during a whole one week in June has allowed Harris Poll to publish a press release claiming that the top brands in the US are:

1. Sony
2. Dell
3. Coca Cola
4. Toyota
5. Ford
6. Honda
7. Hewlett Packard
8. General Electric
9. Kraft Foods
10. Apple

The press release says, ” Survey responses were unaided and a list of brand names was not presented to respondents.”

Huh?

So what we can really make from this is that Americans who have a propensity to do online polls tend to use Sony monitors, Dell PCs and HP printers while sitting there drinking a can of pop and a bowl of cereal wishing they really had an Apple Mac! ;)

When are we going to get tired of news being created for PR sake??

Sony on Top in Annual ‘Best Brands’ Harris Poll for Seventh Consecutive Year: Financial News - Yahoo! Finance

Article categories: Advertising & Branding

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