adidas Reebok To Use SL For Research

Another company is using Second Life not only for promotion but to gauge opinion and test ideas:

The company plans to reach out to SL residents with products in the virtual world, and by getting feedback on what the Adidas and Reebok brands mean to them. The Adidas catchphrase “Impossible is Nothing,” for instance, will become a means of finding out just what “impossible” means to the SL market segment — where the word has an entirely different meaning from anywhere else. That’s according to a media agency executive involved in the project. Prototype shoes may also be released in the virtual world, and it’s possible that residents may even be able to alter these designs as part of the feedback loop.

3pointD.com