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Ad’s New Fad: User Generated Content

Advertising

The NY Times (finally) picks up on all this 'user-generated' madness and published a little piece on the fad:

Piers Fawkes, PSFK
  • 4 august 2006

Anyone else a little weary of every brand trying to get you to upload your ‘home-made’ ads? Yeah – us too. We suppose it’s ok when there’s a real connection between the consumer and the brand like Converse sneakers but why would you send an ad to an irrelevant brand like CocaCola?

After a 18 months of PSFK following it, the NY Times (finally) picks up on all this ‘user-generated’ madness and published a little piece on the fad:

Some ad executives also say user-generated content could turn out to be a trend, like reality television, that wanes once the novelty wears off. On the other hand, the business magazine Fast Company warned recently that the trend could spread so fast that advertising “creatives” would be extinct a decade from now, replaced by amateurs churning out their own ads.

Yeah. Of course, FC. Of course.

New York Times
PSFK articles on ‘User Generated Content’

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