advertising help from a higher power!

This is definitely the funniest thing I have read today- ihaveanidea, Advertising’s Intellectual Archive, has commissioned a witch to forge a potion that will supposedly enhance the creative abilities of advertising professionals around the world!

Ads around the world haven’t been that inspiring lately,” says Ignacio Oreamuno, President of ihaveanidea. “I think everyone in the industry could use a spark — a little touch of magic. As a result, we decided to ask Heidi Reiss, a real certified witch to create a magic potion that would enhance the creative abilities of copywriters and art directors around the world.