menu

Aloft In Second Life: Starwood Hotels Builds New Hotel Concept Virtually

Aloft In Second Life: Starwood Hotels Builds New Hotel Concept Virtually
Advertising

Starwood Hotels is building a virtual version of a chain that is yet to be built in the real world.

Piers Fawkes, PSFK
  • 6 august 2006

Starwood Hotels is building a virtual version of a chain that is yet to be built in the real world. While the Aloft hotel chain will be launched in the US late next year, Starwood are creating a version of an Aloft hotel in Second Life to explore how the avatars will react to the concept.

Sometime this week, PSFK will have an exclusive interview with Marc Schiller at Electric Artists who is running this project for Starwood. Meanwhile. check out commentary at 3pointD.com and also the blog about the hotel build from the SL architects Electric Sheep.

+#advertising
+#design
+#technology
+Advertising
+Design
+fitness / sport
+technology
+USA
Trending

Human Rights Activist: What Is The Future Of Corporate Responsibility

Fashion
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM

Get access to our retail reports and 20,000-plus retail insights

LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

No search results found.