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Are The Kids Underwhelmed?

Are The Kids Underwhelmed?

By Piers Fawkes on August 7, 2006

The LA Times has a report on the 12 to 24 year olds that suggests that kids today are bored of their entertainment options. The LA Times says:

With their vast arsenals of electronic gear, they are the most entertained

generation ever. Yet the YouTubing, MySpacing, multi-tasking teens and young adults widely seen as Hollywood’s most wanted audience are feeling — can it be? — a bit bored with it all.

A new Los Angeles Times/Bloomberg poll, the first in a series of annual entertainment surveys, finds that a large majority of the 12- to 24-year-olds surveyed are bored with their entertainment choices some or most of the time, and a substantial minority think that even in a kajillion-channel universe, they don’t have nearly enough options…. They do seem to be passionate about their electronic devices, though, especially their computers, which ranked even above cellphones when respondents were offered a “desert island” choice of one item. Still, the poll suggests that the revolution in entertainment, media and technology for which many in Hollywood are already developing strategies has not yet taken hold.

Not everyone agrees with the findings. GenDigital suggests we read the article with not just a pinch of salt but a whole bottle:

If college kids are so underwhelmed with their entertainment choices, why

are they 20% more likely to go to a movie this year compared to last year? Why is television viewing is up from last year? And why is time spent online up yet again from last year? Guess they all must be anomalies.

Piers Fawkes

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Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS: Electronics & Gadgets, Entertainment, Media & Publishing, Youth
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