Blue Ribbon Sports

From the people that bought you the Dunk, the Air Max, the Air Jordan and the Waffle comes Blue Ribbon Sports.

In 1962 a young visionary named Phil Knight had an idea for making better running shows. Armed with little more than ambition and savvy, he set about turning it into a small company that would one day become Nike. Over four decades later, Nike is bringing that same spirit of innovation to revolutionize street wear under the name that started it all: Blue Ribbon Sports – shoes and apparel for the next generation of visionaries.

Nike have moved away from their usual territories of sportswear and sneakers to create a more tailored look.

There are three collections:
The Manhatten Collection; a homage to the islands sleek style
The Brooklyn Collection; classics inspired by the borough
The AF1; basket weave apparel inspired by the AF1 shoe

This is move evidence of the way Nike has acted as small cells to create innovative and new products.

Blue Ribbon Sports