Blue Ribbon Sports
Nike have moved away from their usual territories of sportswear and sneakers to create a more tailored look.
There are three collections:
The Manhatten Collection; a homage to the islands sleek style
The Brooklyn Collection; classics inspired by the borough
The AF1; basket weave apparel inspired by the AF1 shoe
This is move evidence of the way Nike has acted as small cells to create innovative and new products.
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