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Car Magazine UK becomes gorgeous

Car Magazine UK becomes gorgeous

As car magazines go, the aptly named Car Magazine from the UK is about as definitive a publication as there is. Here's some stats: They've just put issue #529 on...

Dave Pinter, PSFK

As car magazines go, the aptly named Car Magazine from the UK is about as definitive a publication as there is. Here’s some stats:

They’ve just put issue #529 on the stands.
The first issue debuted back in 1963 (for a little perspective, that was the first year Porsche produced the 911)
The magazine proclaims to have pioneered the term ‘supercar’.
It also was the first to include editorial style drive pieces.
It also created the group test, pitting one car against a similar group of others.

With the segment becoming crowded with titles, Car overhauled the entire magazine and didn’t stop there. They also created a mirror online version totally from the ground up. The online site promises to have breaking news, spy photos, and road tests.

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So why do you ask is a print version still necessary? Well because the new design is gorgeous. There’s a sophistication to the layout, type, and photography beyond anything else available. It borrows a bit from Intersection in editorial feel. But it really is fresh and moves the genre to a new level.

For the US market though, it comes at a price. The new issue sells for over $10, nearly twice as much as domestic publications.

Over on IF!, we’ve got more shots of the interior spreads.

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