Convergence Culture By Henry Jenkins

If Grant McCracken recommends a book so strongly, we should surely all click and buy. Grant blogs:

Henry Jenkins has just published Convergence Culture. This book will create a seismic event in the social sciences, where Jenkins’ name is widely known and much admired. We must hope the book will be read and embraced in marketing and branding circles where it has the potential to change the way we think and what we do.

The Amazon description is:

Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways.

Also watch out for a talk by Henry Jenkins at the Museum of Moving Image in Queens soon.

Convergence Culture On Amazon