Couldn’t they have given us different ingredients to choose from - or maybe arty wraps? No, we get a site from Heinz that lets people write messages on their labels on their red-sauce bottles to put in the fridge.
Bland. Faddish.
Customization Gone Bland: Heinz Labels
4 comments
August 16, 2006
Facebook
Twitter
Digg
Reddit
StumbleUpon
You're reading PSFK.
Inspiration to make things better.
ha ha - I sent of for a bunch of these like 2 weeks ago…still waiting.
I managed to right “ooh you saucy bitch” which I’m planning on giving to my girlfriend as a birthday gift.
August 16th, 2006 at 4:45 pm
Hey Piers,
We’ve posted a blank template of the Heinz label on our site and we are hosting a Flickr group for people to upload their lesser appropriate Heinz labels here:
http://blog.industrialbrand.com/archives/2006/08/what_would_you_put_on_you.html
August 16th, 2006 at 5:21 pm
When I first caught wind of this I thought the exact same thing. But I wonder, are there limits to what they’ll print? I can imagine some pretty offensive labels for ketchup. Someone should test that to see if they come back and refuse to print something.
May as well send blank labels and a Sharpie. At least there’s cross-promotion opportunities in that.
August 18th, 2006 at 5:02 pm